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TOP TEN FORD AND LINCOLN MERCURY HIGHLIGHTS FOR THE WEEK OF JUNE 11, 2007

 
11 June, 2007

TOP TEN FORD AND LINCOLN MERCURY HIGHLIGHTS FOR THE WEEK OF JUNE 11, 2007

1. Ford Quality Soars in J.D. Power IQS Study – Ford Motor Company has won 14 vehicle honors in J.D. Power and Associates’ 2007 Initial Quality Study – more than any other automaker. Ford, Lincoln, Mercury, Jaguar are among the top 10 brands in the study, all charting performances significantly above the industry average. Ford’s recently launched vehicles are among the best performers. The Mercury Milan, Ford Mustang, Lincoln MKZ, Lincoln Mark LT and Mazda MX-5 Miata swept their vehicle segments for top honors. The Ford Edge, F-150, Fusion, Lincoln MKX and Navigator also received high marks.

2. Ford Trucks Earn High Marks in Total Quality – Consumers have given Ford trucks the thumbs-up in Strategic Vision’s 2007 Total Quality Index™ (TQI) survey, rating the 2007 Ford F-150, F-250, F-350 and Expedition EL at the top of their respective segments. Strategic Vision notes the Expedition EL “enjoyed a very large lead and had fewest problems in the segment. Expedition EL owners recognized innovative changes, which are key to future domestic success.” The TQI survey measures buyers’ satisfaction with all aspects of the ownership experience, from buying to owning and driving a vehicle. The study included feedback from more than 27,000 buyers who bought 2007 models.

3. Lincoln MKZ and Navigator Win Kudos for Interior Style – Ward’s Auto World has awarded Lincoln MKZ and Navigator “Interior of the Year” honors in their respective categories. For the second year in a row, industry voters recognized the Lincoln MKZ with the “Premium-Priced Car Interior of the Year” award. Lincoln’s mid-size sedan outperformed other luxury car nominees including the Infiniti G35 and Lexus LS460. Meanwhile, the 2007 Lincoln Navigator received “Premium-Priced Truck Interior of the Year” honors, overtaking tough competition including the Cadillac Escalade, Chrysler Aspen and Nissan Quest.

4. Lincoln Momentum Keeps Building – With one all-new and three significantly updated products in the showroom, Lincoln has achieved eight months in a row of higher retail sales. Strong sales for the brand’s new products, including the Lincoln MKZ mid-size sedan and the redesigned Navigator, are keeping pace with their growing list of accolades. The all-new Lincoln MKX crossover turned in record sales in May, climbing 20 percent over April and outselling BMW X3 and X5, Acura RDX and Mercedes R-Class. According to the Power Information Network, the Lincoln MKX leads its key competitors with the lowest number of days to turn before sale to a customer.

5. Edge Exceeds Expectations – Record sales of the all-new Ford Edge are driving the company’s growth in crossover utility vehicles (CUVs). Edge turned in its best monthly performance yet in May, delivering 12,701 sales – up 39 percent over April levels. It outsold all mid-size CUVs – including the Honda Pilot, Toyota Highlander and Nissan Murano. Consumer demand for the Ford Edge and Lincoln MKX has exceeded the company’s original expectations. Ford now expects Edge sales to reach 120,000 units in 2007 – 20 percent higher than the original forecast.

6. Ford Fuel Economy All-Stars – Want to save at the pump? Check out the three “30 somethings” in the Ford showroom. The fuel-sipping Focus, Fusion and Escape Hybrid each deliver more than 30 miles per gallon. Besides the Escape Hybrid, the world’s most fuel-efficient SUV, the Ford lineup also includes the truck that gets America’s best gas mileage: the Ford Ranger, which gets up to 29 mpg. Ford Edge, Mustang, Mercury Milan and Mariner Hybrid and Lincoln MKZ also are among the fuel economy leaders, able to deliver 25 miles per gallon or better. The 2008 Ford Taurus and Mercury Sable will take you 520 miles on a single tank of gas.

7. Expedition Extends Strong Sales Streak – The Ford Expedition is increasing its share of the full-size SUV segment in the face of escalating fuel prices. With sales of 9,205 units in May – a 27 percent increase over the same period last year – Expedition has now turned in its ninth consecutive month of gains.

8. Ford Fusion and Escape Named “Great First Cars” – CNNMoney.com recommends the Ford Fusion and Ford Escape in its list of vehicles that make excellent choices for those shopping for their first new set of wheels. The site notes that Fusion, which starts at $17,430 MSRP, “is a good, reliable midsized sedan that offers more driving enjoyment than a Camry with ample trunk space, comfortable seating for four (you can fit five) and stylish looks.” It goes on to say that the Ford Escape, which starts at $18,580 MSRP, “was already a decent small SUV before it was redesigned for the 2008 model year. Now it has a more controlled ride and more nimble handling. Inside and out, the new Escape looks sophisticated and masculine.”

9. Big Dog Daddies – Ford’s wildly successful partnership with country superstar Toby Keith takes on a new dimension on June 12 as he releases “Big Dog Daddy.” The album is titled after Keith’s pet name for the all-new 2008 Ford F-450 he helped reveal in fall 2006. Keith’s first self-produced album is expected to race up the charts after the first single, High Maintenance Woman, quickly reached the number three spot on Billboard Magazine’s “Hot Country Songs This Week” earlier this year. Keith will hit the road on the F-Series-sponsored “Big Dog Daddy Tour” in the United States and Canada beginning June 21 in Birmingham, Ala., with 40 tour dates already announced. The new F-Series Super Duty will co-star at the concerts with unique appearances onstage as well as in a Ford-produced introduction video. This one-of-a-kind partnership with the “Ford Truck Man” is expected to help drive truck sales; internal Ford research indicates country music is one of the top three leisure activities for truck customers.

10. Ford Fans Can Race Against the Pros – Want to match drag racing skills with some of the NHRA’s (National Hot Rod Association’s) best racers? Fans attending the Torco Racing Fuels Route 66 NHRA Nationals in Joliet, Ill., over the weekend were the first to virtually take on the pros as part of a 12-event tour that runs through November. Ford Racing’s new interactive display gives performance enthusiasts the chance to try and beat the times of John Force Racing drivers on drag racing simulators. The display also includes a Motorcraft Crew Chief Challenge, in which consumers must correctly identify Motorcraft Parts and install them on replica engines.

Source: ford.com
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