Research and Markets (http://www.researchandmarkets.com/reports/c53036) has announced the addition of Driving In Neutral – New Automobile Ownership, Fuelling And Use Models to their offering.

Essential research for anyone addressing one of the key challenges of today’s energy market – re-engineering the automobile market.

Report Contents.
- New fuelling and use models for the automobile sector.
- Disruptors within the energy and transport sector.
- The impact of electric and hydrogen powered vehicles.
- The impact of vehicle clubs within the hire car sector.
- The impact of vehicle sharing on the small vehicle market.
- Selling new use models to automobile owners.
- Opportunities for incumbent and next generation automobile vendors.
In this report the author looks at a number of automobile manufacturers and energy companies who are already experimenting with hydrogen, electric and hybrid powered automobiles. These companies are attempting to build a knowledge base in alternative energy technology and improve the image of their brands as concerns over the environmental impact of private motoring begin to influence the consumer's choice of vehicle. However, for the automobile manufacturer, this is a risky strategy as it will prove difficult for incumbent players to commercialise next generation vehicles without cannibalising revenue from existing products.

The market for energy and automobiles will reach a tipping point when oil companies start to exploit unconventional sources of oil such as shale and tar sands. The cost of this process, in financial and environmental terms, will force the industry to look for alternatives, and the work already carried out on hydrogen and electric vehicles will merely serve to open up the market to new entrants. Even before this point is reached growing demand for electric powered vehicles will see electricity generators taking market share away from oil companies.

This report also examines the role of biofuels as component in an ‘As Is’ scenario that would see the basic structure of the automobile market change little over the next two decades. While biofuels may postpone peak oil and help governments achieve emission reduction targets the environmental and geopolitical implications of large-scale biofuel production could merely replace one form of energy insecurity with another.

Today, governments are attempting to limit private motoring at a time when manufacturers are spending billions of dollars promoting automobile ownership. This report examines how governments are attempting to address a number of controversial issues related to automobile use, such as the growing number of elderly people who are no longer fit enough to drive a vehicle and the mismatch between highway infrastructure development and the growth in automobile use. Governments will increasingly avoid direct confrontation with the automobile industry lobby groups and instead support schemes, such as car clubs and other new vehicle use models that exploit the success of the social networking aspect of the Internet. This change of use will impact heavily on the business models of car hire companies and the sales of small automobiles for use as second vehicles.

This report contains research into a range of fuelling and automobile use models. It also assesses how these models will disrupt various segments of the automotive industry and identifies a range of opportunities for renewable energy technology providers, incumbent and next generation vehicle manufacturers and energy companies.

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